Definition

Something that combines various digitals formats in one platform, such as; sound, text, videos, gifs and images.

Products

Apps like Facebook, Instagram and YouTube, all use images, videos, sound and text, mostly for recreational purposes. YouTube is a rich source of information that has become increasingly more popular for learning how to do things. Because it’s mainly videos it is very convenient when you want to know how to make a cake, fix your car, tile your kitchen or anything you can think of. It saves time to not having to read through a manual and instead see how it’s done. If a picture says more than a 1000 words, then a video (that you can pause as you go)must be worth ??

Television, radio and newspapers have all been changing formats in the last few years. TV on demand is very popular because we can now watch tv when it suits our schedule, where as before we had to work our schedule around our favorite tv programs. BBC is one of the biggest media platforms in the UK. On it’s website it offers access to television, radio and written news plus tv and radio programming. Magazines have also been changing platforms in recent years. Online Magazines have the advantage over printed magazines that they can also have video and or sound articles. Their advertisements can also be more divers; with sound and video as well as the standard writing and image.

Computer games are a rich form of animation and sound that can be played, on or offline, where people can join to play and exchange conversation in their own chatrooms, with sound. So it similates being physically in the same room as each other, playing a board game.

Another platform, worth mentioning is the modern shopping. Not only is it done more online through websites like Amazon, than ever before. When you physically go to the shops you need to go to the self checkout where you scan the products yourself, bag them and pay. All this is done through a self checkout till, which is set up to a price scanner, scale and a card machine.